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We continue to provide examples of recent failed attempts.


18 – Package.com

Package.com was a site that re-applied a system that had been tried before in Turkey by making it a little different. Offering a different and discounted product every day, the startup featured the products of the last three days on the homepage, and if you put all three products in the package, it also made an effective promotion according to that period by not charging any shipping fee. Packagete.com, which was the result of a team of four people working for 10 months, was among the sites that were closed before the end of a year. The fact that the single product system has not been tried before, and that the products uploaded to the site on a daily basis are preferred rather than the products that meet an essential need (such as TV, computer, mobile phone or clothing) are the leading factors that cause failure.

Lesson: Do not start without analyzing, researching well what the customer wants, what he really needs.

19 – Tabletseminerler.com

The site, which is a system that every user can easily access, register online and participate in offline seminars from experts in different fields such as sales, marketing, social media, entrepreneurship, creativity, business life or health, received an investment of 500 thousand TL from Hasan Aslanoba in 2013. Tablet seminars were established by M-Gen founder Ufuk Tarhan and Emrah Kaya and developed within Youth Holding. There are two reasons why the site failed. The first is that the trainings are not online. The other is that the founders cannot fully focus on the site due to their other work.

Lesson: Internet venture is not done as a side job.

 

 

Failure stories are told so that new entrepreneurs can learn from their mistakes…
FAİLED STARTUPS -2

 

20 – Magazoloji.com

Founded by Tevfik Uyar and Tuğçe Demirağ in June, magazoloji.com was positioned as a special shopping site for those who want to buy different and more creative souvenirs. Creative mug, t-shirt, poster / banner, game / toy, home on site

and office products and discounted books were available. The owner of the company, Tevfik Uyar, was a person who knew the audience he was addressing very well, with the advantage of being among the founding editors of the monthly online science journal Açık Bilim. However, the small target audience and the lack of sufficient capital accumulation led the site to close due to low turnover.

Lesson: Your target audience should not be a few people.

21 – Stilsos.com

Another trend that emerged during a period when group sales and e-commerce sites increased between 2010 and 2013 was social commerce initiatives. Stilsos.com was an initiative operating in this segment, where there are startups such as Bukombin Modasor, Netmoda and Stilgiyin.

Stilsos, which was founded by Reyhan Baylan, who received an investment of 230 thousand dollars from Galata Business Angels, was closed after a while. Baylan emphasized that the business model is based on revenue partnership and the income per member is insufficient.

The Lesson: If you don't want your startup to go bankrupt within a year, don't start off without raising enough capital, no matter how good your business plan is.

21 – Stils22 – Whonear

An application released by Whonear Gökhan Örün in 2011. Based on the location information of the people, it presented the friends who were in close distance as a notification. The application, which was ranked in many startup competitions in Turkey and abroad, had iOS and Android applications. The biggest problem of the startup, which was closed in early 2013, is the lack of sufficient capital.

The Lesson: The initial investment is important.

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23 – Go220

Go220 entered the market as a niche opportunity site at a time when opportunity sites were concentrated. The founders of the site focused on consumer electronics were Şevket Başev, Tansu Gülaydın, Dost Karaahmetli, Bülent Elçin and Altuğ Beşer. The site was selling seven different products, four of which were new, every day, and offered them for sale for 48 hours in accordance with the basic logic of opportunity sites. Although the Go220 was in a niche segment, it had important competitors such as Limango Tech and Teknop.

Lesson: Know the market before you start work.

 

Another trend that emerged during a period when group sales and e-commerce sites increased between 2010 and 2013 was social commerce initiatives. Stilsos.com was an initiative operating in this segment, where there are startups such as Bukombin Modasor, Netmoda and Stilgiyin.

Stilsos, which was founded by Reyhan Baylan, who received an investment of 230 thousand dollars from Galata Business Angels, was closed after a while. Baylan emphasized that the business model is based on revenue partnership and the income per member is insufficient.

The Lesson: If you don't want your startup to go bankrupt within a year, don't start off without raising enough capital, no matter how good your business plan is.

24 – Ceidot

Céidot was founded in 2004 at Bilkent University Teknokent, headquartered in Ankara, as one of Turkey's largest gaming companies. Céidot's most popular game, Umaykut, gained 3.5 million players in three years. However, it has not been able to fully establish its revenue model. The increase in the number of players has increased the background maintenance costs. The company sold Umaykut to Peak Games during this period. Focusing on the aftermarket Ceiron Wars game, the team released Ceiron Wars in 2013 after visiting the US and Russia. The game, which was prepared in a very advanced and detailed way from its experience to its editing, could not meet the expectations due to the problems in the business plan and the company was closed at the end of 2013. Céidot is a revenue model, as the founder of the company, Erkan Bayol, said.

and not being able to fully fit the business model.

The Lesson: Engineers can miss important parts of the job as they focus more on content and software because of their expertise.

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25 – Youlike.com

Founded by Ersan Özer, the founder of İtiraf.com, Uzman.tv and İstanbul.net sites, with seven partners after a long-term planning, the Youlike site aimed to bring together people with common tastes from all over the world. Founded with a capital of 300 thousand TL, the company's partners include Gittigidiyor.com's founding partners Burak Divanlıoğlu and Serkan Borançılı, Aydonat Aysever, Levent Gültan, Can Karatoprak and Oğuz Göker. known in the internet world. The team, which first opened the site in New York, bought domain names such as Youlike.com and Ulike.com for 100 thousand dollars at that time. The Istanbul office of Youlike.com, which has English, Portuguese, Spanish and French versions in addition to Turkish, was established and was among the top 10 in 2013 in Wired magazine's category of Europe's most remarkable initiatives. Youlike, which was originally established as a dating site, later changed its strategy and tried to continue as a social networking site. The team, which also made major changes in the design of the site, threw in the towel after a while.

Lesson: Build your startup from scratch.

 

26 – Fit&color.com

Focusing only on menswear, Fitandcolor was founded by two brothers Zeynep Kılınçoğlu and Hüsnü Kılınçoğlu, who had careers in the banking industry. Another small investor and consultant of the site, which received an investment of 1 million TL from Aslanoba, was Sina Afra, known for its experience in the e-commerce sector. The site, whose target audience is men between the ages of 20-45, had the design and production of clothing products made in Turkey done and sold under its own brand. The site, which had to create a brand due to the nature of the fashion industry, was not in a position to grow rapidly due to its business model, although it had a great price advantage compared to offline.

Course: Market research, market research, market research…

 

27 – Lokum.com

Lokum.com, which was established by Yemeksepeti in 2014 to sell local products, was selling organic products brought from different regions of Turkey. The logistics costs of the site, which was closed in March 2015, were very high. The high wastage of their products was another problem. Another problem was that it appealed to a small target audience due to its pricing policy.

Lesson: The most difficult startups in e-commerce are those in the niche segment.

28 – Etiqadd.com

Etiqadd.com, which started its activities in the mobile field at the end of 2011, was founded by Göker Toptan and Aleksi Komorosano. It can be defined as a location-based social shopping and fashion network that brings brands together with consumers through social media and smartphones. In 2012, the site changed its strategy by focusing on the web page. The system was based on the principle that users had to read the barcodes on the labels of the products in order to be on the platform. Users can see the products uploaded to the site and discover the products of other users with the explore button. Collaboration with 15 brands was made on the site, which includes more than 250 thousand products. The startup, which stepped into the e-commerce market with a creative idea, closed at the beginning of 2013. The immaturity of social shopping logic among internet users in Turkey prevents successful ideas like Etiqadd from being implemented.

Lesson: Your rooster that starts crowing early…

 

29 – firsatkoltugu.com

After 2010, hundreds of opportunity sites were opened. After the market reached saturation point in Turkey, most of these sites were closed, some of them turned into normal e-commerce sites, very few of them survived. One of the sites brought to life by this trend was Firsatkoltugu.com, which was prepared for the travel industry.

Discounted tickets of bus and plane companies were sold on the site. The site, which was established in March 2012 by Faruk Taşdemir and Mustafa Bahadır, was closed at the end of 2012.

30 – Sportscum.com

Sporcum.com, one of Turkey's first e-commerce sites in the field of sports and daily life, was a site where you could find tens of thousands of products from over 70 brands. Founded at the end of 2010, the venture received two investments from Tiger Global and Emre Kurttepeli, the owner of Mynet. Speaking at the Webrazzi E-Commerce Conference in 2012, Sporcum.com General Manager Ahmet Abamor said that they spend more than 100 thousand TL on advertising and marketing per month.

Product videos and technical details of many products were one of the successful works of Sporcum.com. However, the reasons such as not being able to create its own customer base and increase the turnover caused Sporcum.com to be closed as well.

Lesson: Marketing comes first.

 

31 – Ekolay.net

Ekolay, which started to serve as an internet provider in the late 90s, changed over time and continued to serve as a news, entertainment and game portal. Years ago, the site, which introduced millions of people to the internet with advertisements by Kemal Sunallı and enabled them to get their first e-mail addresses, started to lose its users in the face of phenomenal social media networks such as Facebook and Twitter. Although it ended its activities as of April 2013, it was not closed completely. Doğan Group has transformed Ekolay.net into a yellow pages site to be more compatible with its name.

Lesson: Sometimes change takes you away.

32 – Evim.net

Evim.net, one of the important opportunity sites established in the home decoration vertical in 2010, became one of the sites that were closed in 2015 after five years. Evim.net, which received an investment of 5 million dollars from the EBRD and 212 million dollars at the beginning of 2013,

It could not hold on in the vertical market where there were strong players such as Evmanya and Evidea. Although the site is open, it continues mostly in the form of furniture and decoration blocks. Opportunity site – it was a combination of niche market. Opportunity sites have lost their appeal. Its segment wasn't big enough to handle many players.


Sources: Turkishtime, toptalent.co

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