It has been
announced that the name of Bing Ads, the platform that software giant Microsoft ads uses to create and publish ads on the Bing search engine, has been changed to
Microsoft Advertising.
Search engine
advertising is a great strategy if you want to drive traffic to your website
and generate sales for your products or services. Ad spend on the Search
Network continues to increase year over year; The market reaches $59 billion by
2020 in the US alone.
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Microsoft advertising |
COMPARISON OF GOOGLE ADVERTISEMENTS AND MICROSOFT ADVERTISING
Costperclick
(Costperclick)
Since most of the
competition takes place on Google platforms, we can expect near zero
competition when we look at product or service keywords from multiple
industries in Bing Ads. Low competition naturally translates into
cost-per-click (CPC) and many keywords can be advertised much cheaper than
Google.
Scope
Looking at the
world in general, it can be said that the Google search engine is by far the
most used search engine. However, we do know that a significant percentage of
users also use other search engine options. That's why we recommend marketers
looking to expand their reach using these alternative search engines to reach
6% of users they weren't able to reach before.
Ease of Use
Bing search
engine has almost the same working principle and interface as Google.
Similarly, Google Ads and Bing Ads platforms have a similar interface and ad
model. Therefore, without the interface, integration happens quickly and ads
can be served quickly.
WORKING PRINCIPLE OF BING ADVERTISEMENTS
Bing ads work just like Google ads. The main difference is that your campaigns appear on their own supporting search engines such as Bing, Yahoo Search, and AOL Search Network.
- What's your budget per click?,
- how relevant your promotional text is to keywords ,
- Relevance of texts on the site
- The performance of your keyword selection relative to high or low click-through rate is very important.
HOW CAN YOU CREATE OUR FIRST CAMPAIGN WITH MICROSOFT ADVERTISEMENTS?
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microsoft ads registration |
When you're done,
read and accept the terms and conditions, then select Create new campaign.
Note: If you have
an account, enter your e-mail address and related password, enter your email address and corresponding
password and Microsoft will create an Ads account for you.
DEFINE THE CAMPAIGN ACCORDING TO YOUR TARGET.
Bing Ads
will ask you to choose a campaign target. The options are:
Visits to my
website
Phone calls to my
business
Visits to my
business location(s)
Conversions on my
website
Online product
sales
Choose any goal
that allows you to launch your campaign, but be sure to choose one that aligns
with your business goals. Be sure. For example, if you want to increase your
online sales, you should choose "selling products online" as your
campaign target.
KEYWORD STICKER
Extracting the
right keywords is crucial to creating an advertising campaign. You can use
Microsoft Keyword Planner to do detailed keyword research. Normally,
advertisers need to click Tools in the header of their account dashboard to
access Keyword Planner, but for your first campaign this will be included
directly at you.
Start by entering keywords related to your products and services, then review the results shown to you. What are the average monthly search statistics? How competitive is the top ranked offer? Does a close variation on the keyword lead to a lower suggested bid? Based on your findings, make a list of keywords you will use for your campaign.
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Microsoft Keyword Planner |
SELECT ADVERTISEMENT TYPE.
After choosing a target, it's
time to set your promotion and targeting settings. Microsoft lets you
choose between two types of ads: search ads and audience ads.
Search ads appear
at the top of search results, while audience ads appear in non-searchable
places (e.g. articles) on sites like Microsoft Edge, MSN, Outlook, and other
partner sites. Most beginner advertisers start with search ads as they are much
easier to set up and manage than audience ads.
CREATE YOUR FIRST AD.
The
platform will ask you to create your first promotion. You will see a page with options to add the
following:
- Your business name
- Image (up to six images are displayed at the same time)
- Long title (up to 90 characters)
- Short title (up to 30 characters)
- Message text (up to 90 characters)
- Final URL (for desktop and mobile)
- Once added, click Save to continue.
SET YOUR BUDGET.
At this stage, it will ask you to determine your daily budget. Enter the amount that suits you; this is the amount you will pay daily until your campaigns run. From there, Microsoft also estimates the number of clicks and impressions your promotions may receive. You can also see your monthly maximum amount in the daily budget area, how much the app will charge you for a month.
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advertise on bing |
For example, if a particular effort is converting significantly more than expected, it's time to increase the bid adjustment for those campaigns.
ENTER YOUR BANK INFORMATION.
After determining
your budget, enter your business and billing information. Then Microsoft will
offer two payment options:
Prepaid: You have to prepay for the next month.
Postpaid:
Requires you to pay for your work by the end of September. However, the plans
only accept debit and credit cards for company bills. Buy now pay later option may not attract much attention.
START YOUR ADVERTISING
Finally, click Save to start your first Microsoft Ads campaign. Your promotions will show when people search for your targeted keywords on Bing, AOL, Yahoo, and partner sites (like MSN and Outlook). Make sure to monitor your campaign performance to see which ads are favored by your target audience. You can then try to improve these campaigns and get even better results. In short, it is important to be an informed user.
HOW DO I TRANSFER MY GOOGLE ADS ADVERTISING SERVICE TO MICROSOFT ADVERTISEMENTS?
If you already
have a Google Ads account, you can import your ads and ad groups into Microsoft
Ads. To do this, follow these steps: Go to your Microsoft Advertising account
and click Import from Google Ads (you can find this option in the Import tab at
the top of the page). Connect to Google and let Microsoft Ads import your ads.
Select the account from which you want to import the ad unit. Select Advanced
Import to import specific ads or budgets. Wait for Microsoft Ads to complete
the import.
Creating a
Microsoft Ads account is free, with no platform or maintenance fees. Promotions
are also profitable because Microsoft will only charge you for promotions that
people click on. Cost per click varies, but can be 0 to ` lower than in Google Ads. All this
makes Microsoft Ads a more attractive option for small businesses.
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